“I have enough money to last me the rest of my life, unless I buy something.” Jackie Mason - “Like so many Americans, she was trying to construct a life that made sense from things she found in gift shops.” Kurt Vonnegut - “I wish to complain about this parrot what I purchased not half an hour ago from this very boutique.” Monty Python – “Don't open a shop unless you like to smile.” Confusius



Nobody borrows a cup of sugar from his neighbour these days. The project ‘Suikertante van de Heuvel’ (Sugar-aunt from Heuvel) sounds out social structures in the Heuvel neighbourhood of the Dutch city of Breda. 300.000 bags of sugar formed the core of this experiment. ‘If your heart is bitter then sugar in your mouth won’t help’ was printed on the backs of the bags of sugar. Each household in Heuvel received an incomplete collection of 24 different bags of sugar in their letter box. To achieve a complete set of 24 different bags it was necessary to exchange them. The 24 bags together formed a frank photo-series portraying the neighbourhood and its inhabitants. Photographer Wiesje Peels took the photographs.

More projectinfo at 'ART PROJECTS'


Title: Sugar-aunt from Heuvel Photographer Wiesje Peels
Concept: Sjaak Langenberg and Rosé de Beer

Product dimensions: 0,22 x 0,22 inch (each sugar-bag)
Number of sugar-bags: 24, each different (whole series) Package: Original special envelope

PRICE:   €  20,--

Shipping costs:
within the Netherlands: € 1,76
in Europe: € 3,08
everywhere else: € 5,70






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We use PayPal for payment, but if you live in the Netherlands or within the EU we prefer payment by bank transfer – contact us for details. All orders must be paid in advance. All prices on the website are in euros. Prices quoted include sales tax (VAT/BTW) but do not include postage – these will be added to the price. An itemized invoice with specified tax and shipping costs will be sent with all purchases. For shipment of multiple orders, please delay payment until we have informed you of the correct amount for shipping costs.


Unfortunately international shipping from the Netherlands is quite expensive. We really try to keep postage costs as low as possible by using a standard shipping method, without tracking numbers etc. This means that goods are uninsured. If you prefer your parcel to be shipped with insurance, please contact us before purchasing.


We cannot be held responsible for any uninsured purchases getting lost in the mail (a rare occurrence) or packages being damaged by the postal services. But if such should occur, please feel free to contact us and we’ll see if we can arrange something.
We are located in the Netherlands. Post takes about 7 days within the EU, worldwide 7-14 days, but - because we do a lot of site specific art projects and are often on the road - the shop is not always manned. Nevertheless, we will do our best to process your order as fast as possible.